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Mature Market News Thought Leaders and Noteworthy Events |
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Medicare Part D triggers unwanted sales New problems with Medicare Part D for Seniors Reaching the Mature Market Through Print Media – Without Breaking the Bank If you're targeting mature market consumers, print media can be a very effective tool. You don't need to go for the most obvious, most expensive publications, however. Get some ideas on fast, affordable ways to reach your target market. The Voice of Authority in Mature Market Advertising Marketing professionals still have a long way to go to understand the mature market and its distinctions. For example, the baby boomers have a radically different attitude towards authority than do their older counterparts. Free Publicity is Good Publicity Small businesses in particular can benefit greatly from the blessings of free publicity. Get familiar with media outlets – they need to fill space, so why not let them fill it with mention of your business? Free Publicity is Good Publicity, Part 2 Don't discount the importance of your local media. Aim to become their go-to expert for your field and you never know where it may lead. Free Publicity is Good Publicity, Part 3 Volunteering information to the local media is a great way to get the word out about your business. You won't likely succeed with every story you submit, but using the right targeting methods can get you going. Free Publicity is Good Publicity, Part 4 Use all channels at your disposal to benefit from free publicity for your business. Here are some powerful ideas to get you started. Marketing Yourself as Expert Marketing yourself as an expert in your particular field can work wonders for your business. Read about some great ways to promote yourself in this way. Marketing Yourself as Expert, Part 2 Marketing yourself as an expert in your particular field can work wonders for your business. Read about some great ways to promote yourself in this way. Achieving Customer Loyalty In terms of revenue and efficiency, it makes sense to foster customer loyalty. Learn some easy-to-follow guidelines for keeping the spark alive with your customers. Achieving Customer Loyalty, Part 2 In terms of revenue and efficiency, it makes sense to foster customer loyalty. Learn some easy-to-follow guidelines for keeping the spark alive with your customers. Winning Back Customers Retaining loyal customers is one of the top objectives of marketing. Winning back lapsed clients should not be far down your list. Make it your business to contact former customers regularly – you never know how many old friends you might win back. Why Customers Leave Customers can fall away from your business for many reasons. Finding out why they went is the first step in winning them back. Ways of Regaining Lapsed Customers When customers are dissatisfied, you're handed one of your biggest opportunities to surprise and impress them. Find out how with practical tips for wooing back lapsed customers. Keeping in Touch With Your Customers Out of sight is out of mind – so you must do everything you can to keep your business in front of customers' eyes and fixed in their minds. Read some specific tips for keeping the lines of communication open. Gathering Information for Marketing Many businesses fail because they underestimate the value of knowing their target market inside out. Learn what information you should be gathering about your customers. Learning About Your Target Market Reach out to your target market to find out what they really want. You may get some really illuminating answers, but even if you don't, you will further your understanding of these customers – an invaluable advantage. Fostering Word-of-Mouth Marketing Word-of-mouth marketing accomplishes what the best organized marketing campaigns can do, in a fraction of the time. Even better, word-of-mouth costs nothing. Find out more about turning satisfied customers into emissaries. Competing Against the Big Guns Winning out over much larger, well-funded competition isn't easy – but it can be done, if you play by your own rules. Find out why marketing your own way is the only route to success. Competing Against the Big Guns, Part 2 Winning out over much larger, well-funded competition isn't easy – but it can be done, if you play by your own rules. Find out why marketing your own way is the only route to success. Competing Against the Big Guns, Part 3 Winning out over much larger, well-funded competition isn't easy – but it can be done, if you play by your own rules. Find out why marketing your own way is the only route to success. Appealing to the 50+ Market Online Most web sites are still built for the young, by the young. But mature internet users are among the most attractive target markets around – so your web designer should be well aware of how branding to 50+ online consumers is accomplished. Appealing to the 50+ Market Online, Part 2 Most web sites are still built for the young, by the young. Understanding what mature consumers respond to online is essential to developing effective web brands. Appealing to the 50+ Market Online, Part 3 Most web sites are still built for the young, by the young. Understanding what mature consumers respond to online is essential to developing effective web brands. Branding, Boomers and the Mental Health Industry The mental health industry has not traditionally incorporated much branding into its operations. But funding cuts are driving the sector to push past stigmatization and win new clients – particularly baby boomers. Anti-Aging Market Rides High The aging of the baby boomer generation means huge opportunities for companies involved in the anti-aging market. A new report pinpoints the most successful anti-aging sectors as well as key areas for growth. Baby Boomers Herald Wave of Change in Aging Policies As the nation's population ages, changes are afoot. An upcoming White House Conference on Aging aims to identify key points of action that will take the nation beyond mere discussion. Baby Boomers Resist Downsizing, Retirement Baby boomers are resistant to the idea of retirement, but could their stubbornness hurt their financial future? Find out why downsizing might be the right choice for baby boomers who haven't saved enough cash. Latest Del Webb Survey Forecasts Active Boomer Retirement The annual Del Webb baby boomer survey has become something of an institution over the past nine years. Get updated on the highlights of the most recent, 2005 poll. Motorcycles a Hit With the Mature Market Middle-aged baby boomers may not be stereotypical motorcycle enthusiasts, but the fact is they are driving the industry forward. It's just one more way in which this generation is abolishing expectations.
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