|
| | home | mature market news | contact us | community links | |
| ||||||||||
| ||||||||||
|
|
|
 Marketing Effectiveness |
Impact Presenters Change Your Thinking Change Your Results Or be left behind. . . |
|
|
||||
| Mature Market News - Thought Leaders and Noteworthy Events |
|
Where Do Seniors Go When They Go Online? One in a series of user-friendly internet resource books, 300 Incredible Things for Seniors on the Internet gives seniors a great incentive to begin familiarizing themselves with some of what the worldwide web has to offer. It's also an excellent guide for marketers and business professionals interested in targeted online marketing to seniors. Seniors continue to defy stereotypes that paint them as techno-phobes, by availing in their droves of the internet's vast information and services. Often, however, they may be in need of direction if they are to sort through the jumble of over a billion total web pages and locate sites that are most relevant to them. The makers of the "300 Incredible" series perceived this niche and produced a handy guide that does the searching and gives readers pointers on where to go. Recommended sites run the gamut from tutorials on web and computer programs to information on health, finances, consumer issues and travel. It also lists some sites of broad general interest and some which offer free services to visitors. Users have found the book "helpful and well organized," especially quick and easy to use by virtue of its topic-by-topic index. "No fat, just meat," said one; "My wife has to kick me off the computer so she can call her friends and vica-versa," said another. Seniors can have great fun online without this book, but they might miss out on a lot of things they'd like to get in on. It's also likely to be favored over online guides, since people – and seniors in particular – tend to prefer directions and instructions provided on tactile material rather than scrolling on an ever-changing screen.Wise marketers will take the snapshot of senior online activity the book offers and use it to get a sound idea of the types of sites seniors are gravitating, and being directed, towards. With this information to hand the task of aiming targeted online marketing becomes so much the easier. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
| COMPANY INFORMATION | MARKETING BOOKSTORE | TRAINING AND EDUCATION | PRESENTERS AND SPEAKERS | |
|
|
©2005 . All Rights Reserved. home | essential books and reports | mature market news | generation x market news | contact us | community links |
