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50 Things Every Travel Marketer Needs to Know About Boomers Over 50 Baby boomers are top spenders in the travel and tourism sector. Don't miss out on a golden opportunity – read this report for a smart synthesis of stats on the boomers and specific opportunities for the travel industry. With the baby boomer generation, large and affluent, move the interests of a consumer-driven market. As boomers reach the zenith of their careers, pay off mortgages and watch their children become self-sufficient, they become more and more the focus of company marketing executives. The mature segment of the nation's population is, now in the twenty-first century, at once more numerous, more active and more powerful than it has ever been before. The over-40, over-50 and over-60 populations are increasingly rich in disposable income and in reasons to spend it. What changes will these developments mean for major industries? In many cases, a radical re-thinking of branding, marketing and advertising will be required. For businesses seeking to meet the mature market challenge, no commodity is more valuable than information. Where the mature consumers are, what they are buying and what they want are questions that American industry cannot afford to ignore. Business professionals will therefore read with interest the Boomer Project's report issued especially for travel marketers. Approaching retirement, the baby boomers have more time and inclination to travel, whether it be to visit family, scout out retirement locales, or just for fun. They are taking more trips than any other market segment, and spending more per trip as well. No company in the travel industry will want to miss out on the top tips and trends pertaining to this lucrative market. Get the Boomer Project's report and you'll have at your fingertips a host of information about your target baby boomer market. Here are all the key statistics, trends, observations, and research results you need to meet such a golden opportunity head-on. The report applies this data to your world with 50 implications for retailers – priceless insights into what it all means for the travel and tourism industry. No travel marketer can hope to reach the all-important baby boomer target market without such clear information about what that market is, how it is travelling and what it wants from the industry. Read this hard-hitting, incisive report and watch your good results flow. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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