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Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities From an experienced manager of senior living communities comes this hands-on approach to answering growing market demands. Baby boomers have never been content, as they've moved through the stages of their lives, to accept and fulfil the expectations placed upon them. Now advancing on retirement age – the leading-edge boomers begin turning sixty in less than a year – they have set about redefining retirement and senior living, life stages they see as too often leading to inexorable decline. To keep up, builders, developers and designers are consumed with the task of developing living spaces that will appeal to the tastes and later-life aspirations of the large, and largely wealthy, baby boomer market. At the same time, they are employing new terms like "active adult" and "active living community" to reflect new, dynamic concepts of what senior living is. Builders and marketers who successfully relate to the baby boomers' vital self image will realize rapid growth as the boomer market moves en masse into its retirement life stage. Senior Living Communities: Operations Management and Marketing for assisted Living, Congregate, and Continuing Care Retirement Communities is a far-reaching work in touch with the ways senior housing is being drastically transformed. With this publication, Benjamin W. Pearce brings companies involved in the senior housing sphere the first complete guide to all-around management of these increasingly important facilities. Having run successful senior communities for years himself, Pearce is eminently qualified to dispense relevant information and advice on the issues most central to the task. His book covers every major topic, from cost management to marketing, transportation to food service, budgeting to staffing. An extensive operations audit provided in the appendices helps readers get to grips with the entirety of the undertaking. Dissecting his topic so carefully, Pearce succeeds in constructing a very practical, experiential guide that runs no danger of misleading audiences as to the real demands of operating a senior housing facility. With number of senior housing facilities having more than once doubled in recent years, the industry is hardly able to keep up with itself. Administrators, staff and owners are often poorly versed in the exigencies of delivering consistent, good quality service to the growing market that requires it. As baby boomers join the ranks of mature adults, swelling further the demand for senior living communities, higher standards will become the norm. Because it was published in 1998 and assesses a fast-moving growth market, the book will require updating in the near future to remain pertinent. However, because its judgments are highly influenced by the number one trend set to affect the active adult community market in coming decades – the preferences and lifestyle patterns of baby boomers – it has urgent and continuing relevance for today's market and tomorrow's. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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