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Senior Housing: Looking to the Third Millennium: A Guide to Valuation, Market Analysis, Design, Development and Financing Businesses that cater to senior housing needs will find demand increasing steadily over coming years. This detailed and wide-ranging guide stocks all the tools to begin meeting it. Moving through the stages of life, baby boomers have never been content to meekly accept the expectations placed upon them. Now advancing on retirement age – the leading-edge boomers begin turning sixty in less than a year – they have set about redefining retirement and senior living, life stages they see as too often synonymous with stagnation, immobility and decline. As a result, builders, developers and designers are consumed with the task of developing living spaces that will appeal to the tastes and later-life aspirations of the large and wealthy baby boomer market. At the same time, they are employing new terms like "active adult" and "active living community" to reflect new, dynamic concepts of what senior living is. Builders and marketers who successfully relate to the baby boomers' vital self image will realize rapid growth as the boomer market moves en masse into its retirement life stage. Senior Housing: Looking to the Third Millenniumis a book in touch with the ways senior housing is being transformed. This book explains the many kinds of communities now in existence, and provides up-to-date information, drawing on the latest research, about best practices in terms of planning, design, and marketing as well as legal and financial issues. By covering all the bases a company must take into account, the authors succeed in presenting a truly useful guide on what principles should steer the planning of various senior communities. Straight-up information is plentiful, as is expert interpretation and analysis of data. In terms of valuation, for example, estimates are provided on the capital a company can expect to generate from an independent vs. assisted living vs. continued care community. The authors also point out the qualitative considerations must be weighed, such as the number of staff required to keep each type of facility running smoothly. Managers, they suggest, must be more than landlords in senior living communities: they must be friends and neighbors to the residents, as well as businesspeople. Because it was published in 1999 and covers the latest events of a fast-moving growth market, the book will require updating in the near future to remain pertinent. However, because its judgments are highly influenced by the number one trend set to affect the active adult community market in coming decades – the preferences and lifestyle patterns of baby boomers – it has, as its title suggests, continuing relevance for today's market and tomorrow's. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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