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Fitness Over Fifty: An Exercise Guide from the National Insitute on Aging Understand the basics of senior fitness – safety, strategy and motivation – with this authoritative guide. Senior fitness is a sector poised to grow by leaps and bounds – if you'll pardon the pun. Most researchers and consultants who study generational qualities and characteristics of point to baby boomers as the most health-conscious generation ever. Moreover, the boomers tend to be free and independent thinkers who enjoy flying in the face of established tradition. Senior fitness has, to some minds anyway, seemed thus far a kind of oxymoron. But baby boomers are determined to reject the "senior citizen" stereotype and remain active, vital and engaged well into their golden years. Getting older, per se, is responsible for only a portion of the ill effects we normally associate with aging. Inactivity and unhealthy behaviors accelerate the process dramatically, and the majority of baby boomers are aware of that fact. All this means that the realm of fitness-for-the-over-fifty's is already being transformed. Physical conditioning is being pursued with gusto by the 50+. No more is senior fitness confined to harmless pursuits like golf and slow-paced doubles tennis for Sunday duffers. Baby boomers will continue to consider the world their playground, and the entire fitness industry will be obliged to keep up with products and marketing, or face the dire financial consequences. Industry professionals, then, should appreciate this guide, released by the National Institute on Aging, to the ins and outs, do's and don'ts of senior fitness. Whether your company runs 24-hour-gyms, manufactures yoga mats or runs health programs for assisted living communities, this guide gives you the lowdown on what kind of physical activities are right for older exercisers, what precautions should be taken, and how senior fitness targets should be approached. Illustrated with black and white photographs to demonstrate suggested exercises, the guide includes tips for safe physical activity; interesting strategies to help the 50+ get motivated, and stay that way; a range of exercises designed to improve strength, endurance, and balance; stretches that can increase flexibility with minimum risk of injury; pointers for age-targeted, proper nutrition, and much more. "I have been following the plan in the book for three weeks now and definitely see improvement in the way I look but mostly in the way I feel," said one reviewer. All fitness professionals and product marketers with an interest in targeting this growing, receptive market should keep this book to hand as a competent overview of the basics in senior fitness. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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