|
| | home | mature market news | contact us | community links | |
| ||||||||||
| ||||||||||
|
|
|
 Marketing Effectiveness |
Impact Presenters Change Your Thinking Change Your Results Or be left behind. . . |
|
|
||||
| Mature Market News - Thought Leaders and Noteworthy Events |
|
Putting Patients First: Designing and Practicing Patient-Centered Care As baby boomers become seniors, health care organizations that can practice and convey an ethic of grounded patient-centered care will emerge as leaders. This explication of the proven Planetree model gives industry professionals a head start. Baby boomers have always approached the world on their own terms, seeking that elusive "satisfaction" of which Mick Jagger sang. Now nearing their senior years – leading-edge boomers begin turning sixty in less than a year – their needs will soon dominate the health care industry. Because of their sheer numbers and their wealth, the baby boomers will certainly influence how service is delivered to patients. Numerous surveys have shown that, to no one's surprise, baby boomers demand more of their health care providers. They want customer service, as it exists in the retail world, to play a bigger part in medical care. They look at their doctor as more peer than authority, and seek a cooperative, communicative relationship with doctors. They are more than willing to question professional opinions. Health care professionals not aware of these preferences soon will be, since senior baby boomers in search of quality care will soon make up the majority of individuals in the waiting room. Smart health care professionals and industry business leaders are already hard at work figuring out how they can appeal to the tastes and care requirements of tomorrow's seniors. Those that can successfully adapt to health care's changing landscape and embrace patient-centered care will excel providing care to senior baby boomers. Putting Patients Firstoutlines the renowned Planetree Institute's highly successful patient-centered care model, and offers a fascinating discussion of its principles and implementation. Issues covered include managed care, staffing, patient legislation, and the marketing and branding of hospitals and clinics. The book also provides validating research, and examines case studies of hospitals and health care organizations that have put the Planetree model into action to great effect. It details the origins of patient-centered care, and pragmatically explains how it can be applied by any health care organization. The work serves as an eminently useful how-to guide for health care providers, administrators and industry marketers who are motivated to establish a precedent of patient-centered care but need direction to go about it. Based solidly in research and proven success, the Planetree model has been refined over time; thus this book offers professionals an outstanding opportunity to benefit from lessons learned.It will be of importance to anyone involved in the health care industry, and very much so those working at a marketing or public relations level. As the baby boomers become seniors and need more often to avail of quality medical care, companies and providers who can convey a grounded ethic of patient-orientation will win out. Tomorrow's leaders in the health care industry will see through the patient's eyes both in practice and in marketing. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
| COMPANY INFORMATION | MARKETING BOOKSTORE | TRAINING AND EDUCATION | PRESENTERS AND SPEAKERS | |
|
|
©2005 . All Rights Reserved. home | essential books and reports | mature market news | generation x market news | contact us | community links |
