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Middle Aged and Dating Again Abandoned by his wife, determined to rebound, Tom Blake penned this amusing and encouraging book about his experiences looking for love again. America's baby boomer generation – some 78 million strong, famously original in beliefs and lifestyle, and now reaching the heights of earning power – shows no signs of slowing down. As they pay off mortgages and watch their children leave home, baby boomers find themselves with expanded budgets for discretionary purchases. They are, perhaps more than ever, the holy grail for marketing professionals. Companies are rushing to secure the custom of baby boomer clients. But in doing so, they should not disregard the life stages in which members of this demographic find themselves. Life stages, as most marketing experts will attest, give a much better indication of people's interests, attitudes and spending patterns than their linear age. Studies have shown baby boomers respond well to marketing that succeeds in making an empathetic connection; it is essential for companies to know where members of their target market are in life, and use this information to tailor approaches accordingly. Middle Aged and Dating Again is therefore relevant not only to older adults contemplating the senior dating scene, but also to the marketers and advertisers who court them. The story of its inception is both amusing and inspiring. Tom Blake, a 54-year-old California deli owner, found himself returned to the dating life after his wife left him. Determined to find romance, he drew up a list of potential dates and turned his quest into a humorous and encouraging book. Senior dating is an increasingly widespread phenomenon, but that fact has hardly been absorbed even by the people faced with the prospect. Middle-aged baby boomers may frightening to re-enter the dating scene after getting divorced or being widowed. Some may feel the singles scene is different from the one they knew in the ‘60s, ‘70s or early ‘80s; others continue to associate dating with teenagers and young adults, and feel awkward. But if there is any generation ready to challenge the stereotype, it's baby boomers – and if there is an author to lead the charge, it's Tom Blake. With 50 stories reflecting the varied emotions dating inspires, Blake describes his journey and the effect it had on him. His book offers women a window onto men's thoughts on middle-aged and senior dating, and all who find themselves in a situation similar to Blake's can benefit from his understanding and entertaining support. His light-hearted charm is sure to be welcomed by those entering a new and sometimes unnerving chapter of their lives. It also offers compelling insights into the way the lives of seniors will continue to change in coming years as lifestyles diversify across generations. For marketing and sales executives concerned with grasping the baby boomer experience – and that, in today's market, will be most professionals – it presents a balanced and experience-based tool for making sense of this unique generation. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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