|
| | home | mature market news | contact us | community links | |
| ||||||||||
| ||||||||||
|
|
|
 Marketing Effectiveness |
Impact Presenters Change Your Thinking Change Your Results Or be left behind. . . |
|
|
||||
| Mature Market News - Thought Leaders and Noteworthy Events |
|
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients Want to understand the secrets of business figures who make things happen? This punchy, common-sense volume tells you all you need to know. Marketing to a target market requires perception and skill, and the baby boomer market is especially challenging. Every demographic tends to receive messages differently from every other, and boomers tend to be exacting in their standards, sophisticated in processing information. Baby boomers have rejected the often inflexible, overly-predictable behaviors of their parents' generation. Enthusiastic in embracing what meets with their approval, they are particularly attractive to marketers who know that high-quality products will inspire valuable customer loyalty in this market segment. Jeffrey Fox's straightforward, common-sense approach furnishes a powerful and digestible read that addresses how to attain the elusive prize of customer and client loyalty. If there's any fault in his work, it's that his tone may outshine even his high-impact content. Readers who are open to his style, however, will surely key into his methods, which comprise a handy tool for selling everything from hardware to personality. Short chapters dispense tips and reflections in very manageable chunks. The fact that Fox is himself a "rainmaker" – a corporate player, in other words, who brings clients, deals and revenue to an organization – helps us as readers to trust his authority on the subject. Among the gems awaiting those who tap into his wisdom: the Rainmaker's Credo; six killer sales questions; why customers don't care about you, the merit in daring to be dumb; why breakfast meetings bring rain. Discover why you should never be "in a meeting," why Friday afternoons are a good time to sell, and other critical skills. Each idea furthers the conviction that this author is indeed an original thinker, with absorbing business perspectives to share. "It contains everything that you knew you should do but forgot due to the daily grind," says one read. "It is about a 2-3 hour read and when you're finished, you'll feel refreshed and motivated." Other readers praised the "genius" in Fox's work and his easy-to-remember, easy-to-implement tactics. How can companies get and keep clients? Read Fox's book in a single sitting and find out. The market is quite possibly offering up more opportunities for innovative thinkers than ever before. Don't squander such a lucrative marketing opportunity by failing to reach your target market or sustain their interest once you've got their attention. Take the word of a successful rainmaker and make the right things happen for your business. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
| COMPANY INFORMATION | MARKETING BOOKSTORE | TRAINING AND EDUCATION | PRESENTERS AND SPEAKERS | |
|
|
©2005 . All Rights Reserved. home | essential books and reports | mature market news | generation x market news | contact us | community links |
