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50 Things Every Marketer Needs to Know About Boomers Over 50 Without a clear understanding of their target, marketers can't communicate effectively. As the baby boomer brings increasing weight to the mature market, this report offers a set of facts to which every marketing professional will want access. The richest market around is not made up of twenty-something rock stars or thirty-something software tycoons. By and large, the generation marketing executives want most to court is that of the baby boomers. Leading edge boomers are now 50+, and they wield more than their share of American consumer spending power. Because of such market clout, mature consumers and their needs have begun to shake up marketing within every major industry. Marketing to the boomers, and understanding them, has become essential to business. With 50 Things Every Marketer Needs to Know About Boomers Over 50, The Boomer Project presents a timely resource for business professionals ready to meet the challenge. Here, experts in the field of mature market research publish the results of national studies accompanied by hard-hitting analysis. The combination will prove indispensable to your company's marketing strategy. For a fraction of the price you would pay for far less informative reports, you can have the most relevant and important information on baby boomers at your finger tips. Get key statistics, insightful observations and research results on this segment of the mature market. Learn 50 implications of this data for you as a marketer. Also included are "Five Mega Trends for Boomers Over 50" and "Ten Industries Boomers Will Transform (Again)." With such point-by-point analyses, you will have everything necessary to reform your strategy and direct your efforts for the best, most efficient results. Marketers who avail of this valuable resource will wonder how they managed without it. 50 Things is a tool for consummate professionals, a resounding call for marketers to re-consider their initiatives big and small. It brings a unique and thorough understanding of the mature market to bear on a question that marketers will be asking themselves over and over through the coming years of the twenty-first century: how to connect with the baby boomer market? Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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