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Managing the Generation Mix: From Collision to Collaboration The forgotten diversity issue in today's workplace is mixing generations. Attendant difficulties reflect the way whole organizations are evolving. How do the baby boomer generation, generation x, and other groups of contemporaries understand – or misunderstand – each other in the workplace? "Generation gaps" that disrupt family life have been talked about, written about and portrayed in media and film ad nauseum. But do the same kinds of miscommunications crop up in the workplace, and if so, what do they look like? Do we understand the problems of multi-generational workplaces well enough to solve them? Managing the Generation Mix: From Collision to Collaborationaims to provide managers with the information and context they will need to negotiate the newest workplace minefield: gaping chasms between the ideas and methods of one generation and the next. Authors Carolyn Martin and Bruce Tulgan of New Haven-based consulting firm Rainmaker Thinking consider age diversity the newest diversity issue for workplace managers. As soon as organizations recruit new talent, often fresh from college campuses, friction heats up over matters such as dress code, working hours, respect for authority and work ethic. Productivity gets stuck on the sticking points; who wins? With admirable intelligence and perspective, Martin and Tulgan suggest that the growing pains organizations now encounter mixing baby boomers, generation xers, and some workers older and younger, in fact signal major transitional shifts in professional life. The extent to which you are able to manage your workers' generational conflicts, then, is a good indicator of how smoothly your organization can move into a future where new attitudes and approaches will hold currency. The goal remains cooperation and mutual acceptance. This book serves as a useful how-to guide for untangling confusion and disorder between generations, to the extent that they might work effectively together despite differences. Making sense of generational division, Managing the Generation Mix is also a sharp tool for marketers and advertisers wanting to understand baby boomer, generation x or other target markets. With a sense of how each generations' defining traits play out in real-life workplace situations, marketers can better visualize how to relate to various groups. Anyone seeking a practical understanding of the issues confronting target market consumers in day-to-day life will appreciate this sensible guide Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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