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The Joy of Selling: Breakthrough Ideas that Lead to Success in Sales Are your sales figures lacklustre? That's probably because your sales pitch is, too. A dynamic market calls for enlivened selling; this book tells you how to rev up your revenue with the right moves. Baby boomers are a lucrative target market. Their high levels of disposable income only get higher as the boomers reach the height of their earning power, pay off their mortgages and watch their children leave home. With such economic clout, they are becoming more and more the target market for companies in various industries. Yet the potential they represent remains untapped in many cases. Baby boomers are savvy consumers, not easily impressed by threadbare pitches and gimmicks. To reach them, companies will have to innovate – to rediscover the art of selling and hit upon breakthrough ideas. Enter Steve Chandler and his book, The Joy of Selling, to help marketing and sales professionals answer the challenge. While not specifically geared to the baby boomer target market, Chandler 's book is cognizant of the special energy that it takes to succeed in today's marketing world. "Everyone sells something," he maintains. The trick is to add something extra to your presentation so your target market will notice exuberance before salesmanship. To this end, Chandler offers amusing anecdotes and motivational quotations that back up simple, practicable techniques. Pointing out the role that sales tactics play in our everyday life and interactions, he makes it easier for professionals to understand selling as a concept broader than TV ads and cold calling. This more holistic view of the sales process is sure to generate some fertile lateral thinking. In addition, Chandler uses up-to-date psychological tools to shape his recommendations for both the novice and the seasoned salesperson looking to rejuvenate old methods. Strong sales skills can move mountains – almost literally, since such skills have been responsible for the construction of civilizations, cities, and infrastructures, and just about every marriage in history. The same techniques can put the "rev" back in your company's revenue.The Joy of Selling reminds readers that, to paraphrase Emerson, nothing great was ever sold without enthusiasm. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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