GenerationTarget.com


Marketing
Effectiveness
Search Our Knowledge Base:
Use '+' to create compound
search terms and enclose
phrases with quotes


Impact
Presenters

Change Your Thinking
Change Your Results
Or be left behind. . .

Mature Market News - Thought Leaders and Noteworthy Events


Welcome to the GenrationTarget.com
Marketeer's Bookshop


Prime Life Marketing Library
List Price: $114.90
Our Price: $98.00


The Focus Group Kit Book Set
List Price: $185.00
Our Price: $170.00


The Focus Group Kit Book Set
List Price: $54.95
Our Price: $49.95

Gracious Spaces
Written to provoke thought as well as design innovation, this guide to designing attractive accessible housing is a timely resource. As the growing senior living market demands convenience as well as aesthetic value, its principles will serve designers and builders well.

Baby boomers have never been content, progressing through the stages of their lives, to malleably conform to expectations. Now advancing on retirement age – the leading-edge boomers begin turning sixty in 2006 – they have set about redefining retirement and senior living, life stages they have previously associated with deterioration and diminished independence. To keep up, builders, developers and designers are consumed with the task of developing living spaces that will appeal to the tastes and later-life aspirations of the large, and largely wealthy, baby boomer market. Builders, designers and company marketers who successfully relate to the baby boomers' self image as vibrant, engaged people will realize rapid growth as the boomer market moves en masse into its retirement life stage.
Gracious Spaces tackles the question of how interior spaces can be adapted to the needs of aging and/or disabled residents without sacrificing comfort and style. It is a conceptually broad work that offers canny advice to architects, interior designers, builders, and other professionals charged with producing accessible living for the aged and disabled. The authors, experts in universal design, include before-and-after living plans and photographs to illustrate how, as they posit, it's possible to create from any existing interior space a comfortable, attractive and barrier-free environment for seniors and people with special needs. They explain their motivations in writing the book:
"Homes that are truly welcoming to all – and homes that will serve their owners' needs through all stages of life – have moved up as design priorities for an affluent, aging population...This attractive volume tells designers how to capitalize on this trend by creating accessible home designs so beautiful and stylish, that they appeal to anyone, at any age ... residential universal designs can please the eye, the mind, the heart and the spirit."
As baby boomers join the ranks of mature adults, they will swell further an already growing demand for spaces that meet seniors' needs. Senior living facilities will continue to proliferate, as will as age-appropriate renovations and design make-overs for seniors' home living spaces. Higher standards will become the norm across the board. Gracious Spaces is tune with this call for quality and strong aesthetic principles. Its recommendations should be taken to heart by professionals in the field before any attempt is made to address the challenges presented by the new senior living market.

Back To Mature Market News →

Go To The GenerationTarget.com Mature Market Bookstore →