|
| | home | mature market news | contact us | community links | |
| ||||||||||
| ||||||||||
|
|
|
 Marketing Effectiveness |
Impact Presenters Change Your Thinking Change Your Results Or be left behind. . . |
|
|
||||
| Mature Market News - Thought Leaders and Noteworthy Events |
|
Good to Great: Why Some Companies Make the Leap And Others Don't "Good is the enemy of great," writes Jim Collins. Which do you want for your company – and how can you make the leap? What does it take to push your business ahead in today's marketplace, which grows more competitive by the year? Various factors are nudging markets into a new and challenging phase. For once, there are the baby boomers. Collectively they wield great economic power, not only because of their sheer numbers but also because, as a group, they are notably open to new things and interested in living life to the full. As they reach the height of their earning power and watch their children leave home, they are becoming more and more a force revolutionizing the way marketers and businesspeople think. Another thing changing the rules of marketing is a shifting media landscape: TV commercials, magazine ads and billboards have so proliferated that their effectiveness is significantly dampened. Author Jim Collins has looked at all the trends and, in Good to Great, he offers his advice as to how companies can hope to swim upstream when the current is ready to drag them down. Having previously published a bestseller on how to build companies with superior structure, here he zooms in on the problem of mediocre companies who want to realize dramatic reinventions. With a team of assistants, Collins sorted through over 1400 companies' profiles to zero in on 11 that have shown improved performance in recent years. What did these companies do right? The researchers contrasted these companies with others that tread water or stalled. What they found represents a challenge to many long-held beliefs about the keys to business success. The 11 excelling companies had in common not high-profile CEOs, cutting edge technology or even outstanding business strategies. Nor did radical structural overhauling seem a desirable plan for reversing corporate fortunes. Instead, the companies that did best were those that sought out disciplined people for employment and promotion. Collins and his team were surprised by the type of leadership – "Level 5," as they called it – that seemed most effective. While entrepreneurship and creativity further the cause of greatness, they don't seem to do the job without discipline. Chances are that many company heads are not even thinking in terms of good vs. great. Jim Collins has offered a rousing call with this book, which manifests a fundamental understanding of the new standards that changing markets will set for businesses across the board. Don't be left behind – raise the bar; press your company's performance further.Good to Great shows it can be done. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
| COMPANY INFORMATION | MARKETING BOOKSTORE | TRAINING AND EDUCATION | PRESENTERS AND SPEAKERS | |
|
|
©2005 . All Rights Reserved. home | essential books and reports | mature market news | generation x market news | contact us | community links |
