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Generations: The History of America's Future, 1584 to 2069 There is a widespread assumption that the baby boomer generation is unique – but does that perception come from a lens that's too narrow? Looking to history, this book presents an alternative view. Much has been made of the baby boomer generation as its members have gone through life, moving from hula hoops to war protests and on to Wall Street. Now that the baby boomer generation is about to turn sixty, commentators and business leaders are waiting to see how the boomers, becoming grandparents and retirees, will reinvent themselves once again. But did they invent themselves to begin with? In this important work of modern history and sociology, ex-Capitol Hill aides William Strauss and Neil Howe contend that America, through its whole history, has produced only four types of generations, each of which falls into certain predictable patterns of behavior and expression, and takes its sequential place in a repetitive cycle dating back to 1584. Lauded by politicians as diverse as Newt Gingrich and Al Gore, the book presents a fasinating theory about the currents that have shaped our past and may dictate our future. Its vision, if accepted, means we can plot each spiritual awakening and secular crisis – even the seemingly unique moments of the baby boomer generation – along a clear trajectory. It also means a new understanding of where our society, politics and markets are headed in the twenty-first century. Business leaders, whose success depends on foresight, will be intrigued by the book's implications for the future. Published in 1992, it continues to receive glowing reviews – the moreso now that the veracity of its more short-term predictions is becoming measurable. "This book is a work of genius," said one amazed reader in 2003. The same reader found that the authors, both members of the baby boom generation, correctly identified their own peers' defining characteristics. Indeed, insofar as the book closely and adeptly examines the defining characteristics of all Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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