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Find the Love of Your Life After 50! Many 50+ women find themselves alone and, though open to relationships, they may lack the optimal attitude for forming good ones. This book shines light on the dilemmas they face and how the path might be made easier. The baby boomer generation – made up of almost 80 million trendsetters now reaching the zenith of their earning years – is hardly slowing down. As they pay off mortgages and watch their children leave home, the baby boomers become, perhaps more than ever, a holy grail for marketing professionals. Companies rushing to secure the custom of baby boomer clients are hiring consultants to give speeches, lead seminars and otherwise guide communications to attract this influential and wealthy market. In undertaking such efforts, companies will not want to overlook the life stages in which the baby boomers find themselves. Life stages, as most market experts will attest, dictate people's interests, attitudes and spending patterns far more than their linear age. Studies have shown baby boomers respond well to marketing that succeeds in making an empathetic connection; it is essential for companies to know where members of this target market are in their lives, and use this information to tailor approaches accordingly. Alice Solomon's book should appeal, therefore, not only to single boomer women contemplating the senior dating scene, but also to the marketers and advertisers who court them. Solomon understands and acknowledges the difficulties that hinder people from forming romantic liaisons in later life, particularly if they are women – who vastly outnumber men in the senior dating scene. Mature adults may find it frightening to re-enter the dating scene after getting divorced or being widowed. Some may feel the singles scene is different from the one they knew a few decades ago; others feel awkward engaging in a social activity they associate with teenagers and young adults. And older women, who were in many cases raised to define themselves in terms of a romantic relationship, may feel lost trying to build confidence and a positive self-image when they no longer have any such context in which to locate themselves. Yet the chances of finding a happy and healthy relationship are slim to nil without self-confidence. Find the Love of Your Life After 50! focuses on developing the inner resources that will have an immediate positive impact on outlook and, in the long term, increase chances of forming positive relationships. Solomon touches on adaptability, ways of meeting prospective partners, overcoming disappointments, and more. Her real-life anecdotes, guidelines, and self-help quizzes will motivate mature women to pursue relationships with a positive, flexible attitude. Solomon explains how the dating world has changed, and how seniors can make the most of the way things are now. Her book written for today's middle-aged and older women, especially those who need to be reminded of their own independence and self-determination. Sure to be welcomed by those looking for support as they enter into a sometimes unnerving new phase of life, it also offers other parties a set of compelling insights into the way the lives of seniors are changing. For marketing and sales executives concerned with grasping the baby boomer experience – and that, in today's market, will be most professionals – it presents a balanced and experience-based tool for making sense of their lives today and tomorrow. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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