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Strength Training Past Fifty (Ageless Athlete Series) The fitness market is changing, as seniors seek to maintain physical conditioning. This book helps professionals keep up by familiarizing them with the specific needs of seniors undertaking strength training. Senior fitness is a sector poised for robust growth in the coming years. Most researchers and consultants point to baby boomers as the most health-conscious generation ever. Moreover, the boomers tend independent thinkers who enjoy trying new things and flying in the face of established tradition. Senior fitness has previously, to some minds anyway, seemed a kind of oxymoron. But baby boomers are determined to eschew "senior citizen" stereotypes and remain active, vital and engaged well into their golden years. Getting older, in itself, is responsible for only a portion of the ill effects we normally associate with aging. Inactivity and unhealthy behaviors accelerate the process dramatically, a fact of which many baby boomers are keenly aware. All this means that the realm of fitness-for-the-50+ is already being transformed. The 50+ market is pursuing physical conditioning – including new sporting pursuits, strength and endurance training – with gusto. No more is senior fitness confined to harmless pursuits like golf and slow-paced doubles tennis for Sunday duffers: baby boomers will continue to consider the world their playground, and the entire fitness industry will be obliged to keep up with products and marketing, or fall behind. Industry professionals, then, should appreciate this detailed guide on strength training for those over fifty. Whether your company runs 24-hour-gyms, manufactures yoga mats or runs health programs for assisted living communities, this guide takes you through the general guidelines and teaching strategies that define best practices for senior strength fitness training. Sample 10-week free weight and machine workout programs are provided, as are instructions on assessing progress, nutritional guidelines and illustrations to display the exercises described. The authors, two internationally renowned experts in weight training, base their information on current research into weight training for seniors seeking all-around fitness. Summarizing these findings and supplying readers with references for more information, their work is an admirable balance of general and specific guidelines. "In my opinion the price of the book is a gift compared to the feeling of well being derived from carefully following the given plan," said one satisfied customer, adding that the plan is adaptable to individuals' capabilities and needs. All fitness professionals and product marketers with an interest in targeting this growing, receptive market should keep this book to hand as a competent overview of the basics in strength training for senior fitness. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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