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Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers Today's market is more than ever driven by customer satisfaction. Customer Experience Management, a comprehensive new model, emphasizes the importance of meaningful business-client connections at every step of the way. Baby boomers are big spenders – unlike their World War II generation parents, whose early experiences of hardship shaped years of conscientious economizing. Collectively the baby boomers are a powerful economic force, not only because of their number but also because they tend to be outgoing, open to new things, and interested in living for the moment. Now that most are at the height of their earning power, they are becoming an even more attractive target market to companies and advertisers. But the average baby boomer is also a smart consumer, with definite preferences and demands. Numerous studies have shown the baby boomers especially seek a sense of empathetic connection from those who court their business. This means companies have more reason than ever to communicate effectively with customers. Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers aims to show sales and marketing professionals exactly what it takes to succeed in today's changing market. Author Bernd Schmitt, a renowned consultant and marketing expert, introduces a powerfully innovative new model for marketing called Customer Experience Management, or CEM. With CEM, a company aims to connect with customers at every touch-point, from communications, to telephone and online ordering, to retail purchasing. The model has applications in numerous industries, including pharmaceuticals, electronics, cosmetics, telecommunications, food and beverages, financial services, and even the non-profit sector. Schmitt emphasizes the impact of a good customer experience from start to finish, and the difference it can make to your relationship with clients. He provides plentiful, practical advice on how to incorporate his model into your business operations and marketing, and transform your brand image across the board. Case studies enhance readability as well as conceptualization of his points. The book is "a must-read for busy marketing executives," enthused one reader. "Although it was a quick read, it should not be taken lightly...It provided me with a good outline and a valuable set of tools with which to jumpstart my marketing department. The case studies were insightful and helped illustrate his methodology and the success many companies around the world are having by making their customer's needs and lifestyle top of mind." For managers, marketing executives, and all business professionals concerned with driving growth and transforming practices for the better, Customer Experience Management is sure to prove both a tool and an inspiration, clearly demonstrating the importance of collecting truly relevant customer information and adopting winning strategies. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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