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Connecting Generations: The Sourcebook for a New Workplace What are the differences between the baby boomer generation, generation x, and other groups of contemporaries? "Generation gaps" that disrupt family life have been talked about, written about and portrayed no end. But can the same miscommunications crop up in the workplace, with similarly chaotic results? And if these disturbances do happen, do we even recognize generation differences as their root cause? With Connecting Generations: The Sourcebook for a New Workplace, Claire Raines gives managers a comprehensive tool for negotiating what the she argues are very real and extremely counter-productive generational differences in thinking and problem-solving. An authentic account of today's multi-generational workplace, the book guides managers and workplace leaders towards an informed policy that incorporates sensitively dealing with the issues generation xers, baby boomers and workers older and younger can bring to their collaboration. A leading expert on the topic of generations at work, Claire Raines is an award-winning author, lively speaker and sought-after human resources and management consultant who also serves as CEO of her own company, Generations at Work. With Connecting Generations, she delves into the problems that come with stereotyping. Acknowledging the generational difference between baby boomers, generation xers and others that give rise to preconceptions, she nonetheless presents a strong case for many exceptions to these "rules" and sets the groundwork for effective mixed-generation teams and fun on the job to ensue. This book represents a kind of how-to guide for handling confusion and disorder between generations, and even enabling them to overlook differences. Making sense of the chasm that divides each generation from the next, Connecting Generations is a powerful tool for marketers and advertisers looking to understand their baby boomer, generation x or other target markets. Seeing how the defining traits of each play out in real-life workplace situations, marketers can better visualize how to relate to various groups. Any who want a practical understanding of the issues confronting target market consumers in day-to-day life will appreciate this sensible guide. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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