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The Baby Boomers' Guide to Living Forever The baby boomer generation, once synonymous with youth, is fast becoming America's mature population. As they begin turning sixty next year, they will increasingly be looking for ways to stay youthful in mind and body. Collectively, the baby boomer generation has always manifested qualities of independence, curiosity, and strong-mindedness. While these are hardly characteristics traditionally associated with old age, baby boomers have spent their lives reinventing norms and don't intend to stop now. As they move towards their senior years, they are rejecting terms like "senior" and "elderly," instead seeking out new ways to redefine later life stages.As its title suggests, The Baby Boomer's Guide to Living Forever takes quite a radical view of aging, and as such is well in keeping with the typical outlook of the baby boomers. The author, Dr. Terry Grossman, is a medical doctor and founder of the Frontier Medical Institute. In his estimation, the human life span –so dramatically lengthened over the course of the twentieth century – is set to be even further extended in only a few more decades. Breakthrough technologies, he foresees, will allow for lengthening and rejuvenation most people have not dared to imagine. The problem for the baby boomer generation is that many may die before seeing this revolution, but miss it only narrowly. The Baby Boomers' Guide to Living Forever is designed to help baby boomers maximize their health now, thus increasing their chances of living long enough to avail of the breakthroughs. The book discusses various methods of improving health, from the relatively routine – such as arginine and zinc supplements – to the seemingly sci-fi: Dr. Grossman is a proponent of biostasis (cryonics), a concept that is slowly gaining acceptance in the mainstream but will still be alien to most readers. Dr. Grossman's advice is hardly far-fetched, however; even baby boomers uncomfortable with cryonics will find a treasure trove of concrete advice aboutimproving their long-term health. Its information is useful not only to baby boomers who want take charge of their health and aging process, but also to business heads and marketers who understand baby boomers' pro-active, self-determining proclivities. Dr. Grossman's exciting work presents good clues to ways in which the boomer market can be helped to realize a higher level of control over their long-term futures. Anyone involved in catering to the health, fitness and anti-aging sectors for a mature market will appreciate the insights offered here on overall health-in-aging. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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