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The Baby Boomer's Guide to a Successful Job Search Baby boomers are well-established in middle age – and probably never expected to face a new job search at this stage in life. But times have changed and the boomers like to buck expectations. This book lends support and advice for the mature jobseeker. The baby boomer generation – nearly 80 million strong, famously trendsetting, and now at the height of earning power – is not about to slow down. As they pay off mortgages and watch their children leave home, boomers are in transition. Their size and economic clout means they are always watched closely by marketers. As companies rush to secure the custom of baby boomer clients, they cannot overlook the life stages in which members of the boomer market find themselves. Life stages, as most marketing experts will attest, give a much better indication of people's interests, attitudes and spending patterns than their linear age. Studies have shown baby boomers respond well to marketing that succeeds in making an empathetic connection; it is essential, therefore, for companies to know where members of their target market are in life, and use this information to structure approaches accordingly. The Baby Boomer's Guide to a Successful Job Search, then, will be of interest to sales and marketing professionals who track boomer trends, almost as much as to boomers themselves. It's important to understand that the baby boomers are not about to slide into conventional "old age," which they take to mean inexorable decline and marginalization. Most baby boomers, in surveys, have indicated their intention to remain active, and even employed, beyond age 65. For some this is a matter of personal preference; for others, it's economic necessity. Some boomers are embarking on second careers to enhance personal fulfillment in later life. Others have been stung by the stock market or by layoffs in a slow economy. Whatever the reason for their job search, Don Theeuwes is there to help baby boomers taking this rather unlikely later-life step. With practical advice and moral support he stands ready to help them market their experience and skills and tackle whatever complications might arise. He describes how they can evaluate their aptitudes natural proclivities to find the right openings. He also discusses how the job market may have changed since most boomers sought work as young graduates, and explains what recruiters want now. Particularly useful is advice on how baby boomers, in particular, can convey their best attributes to prospective employers. Now looking towards the second half of life, many baby boomers will feel unsure of themselves as they contemplate the job market. In Theeuwes's handy advice they will no doubt find the support they've been looking for. And, insofar as it hints at what a transformed society might look like – once boomers become the "new old" they promise to be – it will be of great use to business professionals looking to stay one step ahead of the trends. Old rules are void when the baby boomers start hitting sixty – prime yourself for the revolution with this volume. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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