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Assisted Living Strategies for Changing Markets
The aging of the baby boomer generation will transform the senior housing industry. Look no further than this simple, smart analysis for cutting edge advice on strategy for the current and future marketplace.

Baby boomers mean changing markets. Throughout their lives this has been the case, since collectively they have never been content to accept and live up to the expectations placed upon them. Now advancing on retirement age, they have set about redefining retirement and senior living, life stages they see as too often leading to decline and disengagement. To keep up, builders, developers and designers are consumed with the task of developing living spaces that will appeal to the tastes and later-life aspirations of the large, and largely wealthy, baby boomer market. At the same time, they are employing new terms like "active adult" and "active living community" to reflect new, dynamic concepts of what senior living is. Builders and marketers who successfully relate to the baby boomers' vital self image will realize rapid growth as the boomer market moves en masse into its retirement life stage.

As its title suggests, Assisted Living Strategies for Changing Marketsis designed to help businesses involved in the senior housing sphere to adapt to this distinctly altered scenario. In 42 well-defined chapters, author Jim Moore tackles and disentangles the most important issues facing those in the industry as the 21^st century faces into a senior population boom. Look no further than his simple, smart analysis for cutting edge advice on strategy, industry benchmarks, basic rules to follow, current trends and the currents that will shape the future marketplace. As an effective teaching tool he cites examples of real-world problems and offers tips on how they might be practically, cost-effectively solved.Moore
also profiles a typical 80-unit assisted living community, describing it according to financial factors and industry comparables representative of existing projects in three-quarters of U.S.
markets as of 2002.

Focusing on the necessary balance of good customer service with sound business principles, Moore
sequences his book as a series of relevant issues and the strategies best suited to dealing with them. Information is readily accessible since each chapter is short and devoted to a highly specific topic which readers can jump to immediately from the table of contents. The overall product is a highly serviceable checklist of the strategies and initiatives that will produce best results in the senior housing market as it stands today, though it's admittedly undergoing constant transformation. As a planning handbook it will inform those new to the industry as well as experienced professionals looking to test, hone or update their knowledge.
The number of senior housing facilities having more than once doubled in recent years, the industry is hardly able to keep up with itself. Administrators, staff and owners are often overwhelmed by its demands and poorly skilled at delivering consistent, good quality service to the growing market that requires it. As baby boomers join the ranks of mature adults, swelling further the demand for senior living communities, higher standards will become the norm. Because Moore's judgments foresee incipient change and are highly influenced by the number one trend set to affect the active adult community market in coming decades – the preferences and lifestyle patterns of baby boomers – they hold urgent and continuing relevance for today's market and tomorrow's.

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