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Ageless: Take Control of Your Age and Stay Youthful for Life Baby boomers are rapidly becoming the nation's mature population. As a group, they are perhaps the most health-conscious generation yet. Not surprisingly, their exceptional body-awareness has, as they move beyond middle age, translated into an outstanding determination to stay youthful and actively combat the deterioration of their health. As they move towards their senior years, they are rejecting terms like "senior" and "elderly" as they seek out new ways to redefine later life stages.As its title suggests, Ageless: Take Control of Your Age and Stay Youthful for Life is a book completely in tune with this quest. Highlighting the possibilities of anti-aging medicine, challenging the idea that rate of aging is built into our genetic code, and offering a pragmatic, day-to-day route to enhancing senior health and longevity, the authors present a comprehensive and very encouraging argument that says you can choose to live your later years to the fullest. Its contentions are based in scientific data that the MacArthur Foundation Study on Successful Aging pulled from a Swedish study of 20,000 identical and fraternal twins. The MacArthur study concluded that, while healthy development in early life is mostly determined by genetics, a solid 70% of aging patterns in later life are influenced by lifestyle and behavior. Ageless springboards from this key conclusion to a six-point plan for nutrition, exercise, weight management, hormone replacement, sleep/relaxation and mental/social activity designed to lengthen an individual's "healthspan" ("the healthy, active part of a lifespan"). Recommendations are tailored through "longevity quotient quizzes" that enable readers to assess their own prospects for senior health and longevity based on current patterns of behavior. Sympathetic and encouraging in tone, the book motivates rather than bullies. Its plan does not require superhuman effort to implement, but promises highly desirable results. Besides health, baby boomers put a premium on personal choice and independence. Their response to this book's message has been, not surprisingly, enthusiastic. The book is thus useful to business heads and marketers who understand baby boomers' pro-active, self-determining proclivities and want to learn more about the ways the boomer market can be helped to realize a high level of control over their aging process. Anyone involved in catering to the health, fitness and anti-aging sectors for a mature market will appreciate the insights offered here on overall senior health. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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