|
| | home | mature market news | contact us | community links | |
| ||||||||||
| ||||||||||
|
|
|
 Marketing Effectiveness |
Impact Presenters Change Your Thinking Change Your Results Or be left behind. . . |
|
|
||||
| Mature Market News - Thought Leaders and Noteworthy Events |
|
The Age Wave: How the Most Important Trend of Our Time Can Change Your Future As the baby boomer generation ages, so do the interests of a consumer-driven market. The mature segment of the nation's population is, now in the twenty-first century, at once more numerous, more active and more powerful than it has ever been before. The over-40, over-50 and over-60 populations are increasingly rich in disposable income and in reasons to spend it. While it seems everyone these days is talking about this reality, Ken Dychtwald and Joe Flower have been studying the topic for years. It's fifteen years since they released this prescient look at aging trends, and the contextualization they offered then is still a solid framework for marketers, businesspeople and general readers wanting to understand this situation and its ramifications. Dychtwald, a psychologist and gerontologist, joined with freelance writer Flowers to predict what an aging baby boom generation would mean. Foreseeing an "age wave" with the power to change society and challenge its gerontophobic myths, they argued that the quality of life boomers have come to expect would drive this seismic shift. Dychtwald and Flowers' chronicle is concerned with the troubling statistics that surround aging:a growing 85+ age group, whose needs – medical and otherwise – frequently go unanswered; the preponderance of single (usually widowed) women; the low ratio of offspring to parents that signals crises in caregiving. But the book's draw lies in its innovative proposals: volunteer service credits that can be drawn on in later life, "matrix families" made up of adult peers living together, corporate "parent care" benefits, even lifestyle experiments such as man-sharing. It's not difficult to understand why this book sold 150,000 copies in its first printing: it is one of those rare works with the courage to profoundly reimagine old age, resulting in a real possibility of breakthrough solutions. While data provided on such topics as the rise in the average life expectancy, annual birth rate, and changing behavioral patterns may be slightly outdated, the book remains a priceless contribution to long-term discussions of the aging population and what it will mean. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
| COMPANY INFORMATION | MARKETING BOOKSTORE | TRAINING AND EDUCATION | PRESENTERS AND SPEAKERS | |
|
|
©2005 . All Rights Reserved. home | essential books and reports | mature market news | generation x market news | contact us | community links |
