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50 Fabulous Planned Retirement Communities for Active Adults Active adult communities are big business and set to grow in number. This guide shows us how they are likely to be evaluated by potential buyers. Baby boomers have never been content to accept the expectations placed upon them. As they approach retirement age – the leading-edge boomers begin turning sixty in less than a year – they are looking for ways to redefine retirement and senior living, life stages they see as too often synonymous with stagnation, immobility and decline. As a result, builders, developers and designers are scrambling to come up with innovative types of senior homes that will appeal to the tastes and later-life aspirations of the large and wealthy baby boomer market. At the same time, they are employing new terms like "active adult" and "active living community" that reflect new and dynamic concepts of senior living. Builders and marketers who successfully relate to the baby boomers' self image will realize rapid growth as the boomer market moves en masse into its retirement era. 50 Fabulous Planned Retirement Communities for Active Adults examines this trend as it stands. By recognizing and analyzing communities that are effectively answering this new market challenge, Robert Greenwald gives us what's effectively an informative guide on what principles should steer the planning of active adult communities. Straight-up information is plentiful. Communities are reviewed with key statistics provided: state tax rates, the development's total land area, its current and projected total units, its proximity to metropolitan areas, the nearest airport with scheduled commercial service, and resident eligibility. In addition, a paragraph is included for each community explaining why it has been included in the book. A convenient resource for mature adults giving serious thought to their future senior living arrangements, it also serves as an important signpost as to what these adults are after. Since it was published in 1998 and covers the latest news in a fast-moving growth market, it will require updating in the near future. However, because its judgments are highly influenced by the number one trend set to affect the active adult community market in coming decades – the preferences and lifestyle patterns of baby boomers – it retains relevance in today's market. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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