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 Marketing Effectiveness |
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Achieving Customer Loyalty - Part 2 In terms of revenue and efficiency, it makes sense to foster customer loyalty. Learn some easy-to-follow guidelines for keeping the spark alive with your customers. Customer loyalty is a coveted thing for any business; a continually returning customer represents, of course, a reliable source of revenue. Not all business operators realize just how beneficial customer loyalty can be, however. In fact, it costs several times more to attract new customers than it does to retain existing ones. If more companies realized this, service would be understood as an integral part of marketing and we would surely see a marked jump in average customer service standards. If you can take care of your ready-made customers if you can listen to their concerns, address their needs and cultivate customer satisfaction you will give your rate of return a sharp and powerful boost. Here are some easy-to-follow steps you can use to create customer loyalty and maintain customer satisfaction: 1. Look after your best customers. Know your gold customers and treat them best of all. The Pareto Principle means the top 20% of your customers contribute 80% of sales. This means that preferred treatment is not mere favoritism; it\'s also good marketing. Preserve that 80% with scrupulous service and bonus offers. 2. Make it easy to buy from you. Make it easier to buy from you than your competitor. Seventh Wave Wetsuits make customized and off-the-rack wetsuits. The customer need only email their measurements and color requirements, and their new wetsuit is couriered out to them within a week. If your marketing emphasizes convenience, today\'s consumers will respond eagerly. 3. Go and get \'em. A Christmas tree nursery knows that it\'s tough to earn the loyalty of customers who only come in once per year, so the company sends a thank you note with a twist. If you buy your tree from them this year, a thank-you note arrives the following Christmas along with a voucher for free delivery of that year\'s tree. 4. Find out what your customers want. Find out what your customers want and give it to them. What could be more basic marketing strategy? An award-winning, fine dining restaurant found its customers were yearning for the same quality of food in a less formal setting. In response, the restaurant changed d้cor, staff uniforms and menu. It continued to receive rave reviews, while a lot of its competitors went out of business because they failed to stop and listen to feedback. 5. Become a customer service champion. Businesses grow by putting customers first. How many runaway successes in the mould of Saturn and Jet Blue are necessary to convince us of this fact? Consumers respond to companies that make every customer feel special. The real whiz kid companies are generally led by CEOs who are customer service champs; these executives recognize and reward employees for their service to customers. Employees that feel appreciated are happy employees, and happy employees treat customers better it\'s a prosperous circle, and one to aspire to. . Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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