GenerationTarget.com


Marketing
Effectiveness
Search Our Knowledge Base:
Use '+' to create compound
search terms and enclose
phrases with quotes


Impact
Presenters

Change Your Thinking
Change Your Results
Or be left behind. . .

Mature Market News - Thought Leaders and Noteworthy Events


Welcome to the GenrationTarget.com
Marketeer's Bookshop


Prime Life Marketing Library
List Price: $114.90
Our Price: $98.00


The Focus Group Kit Book Set
List Price: $185.00
Our Price: $170.00


The Focus Group Kit Book Set
List Price: $54.95
Our Price: $49.95

Baby Boomers Herald Wave of Change in Aging Policies

As the nation's population ages, changes are afoot. An upcoming White House Conference on Aging aims to identify key points of action that will take the nation beyond mere discussion.

Within fifteen years, 65-year-olds will outnumber 14-year-olds in many parts of the country. By 2030, there will be twice as many mature Americans than there were in 2000. This has many implications for our society; the shift in demographics will affect everything from hospitals to schools to human resources.

There are roughly 78 million baby boomers nationwide, and soon they will be retiring in droves. They will bring increased demands down on federal and state agencies serving mature and disabled citizens. What type of preparation is necessary? The next White House Conference on Aging, in October, will focus on aging boomers and the reconfiguration of the nation's population.

Topics relevant to this issue run the gamut from financial literacy to the availability of senior centers for the next generation, from access to services to ageism, from end-of-life issues to likely worker shortages. One particularly interesting area of discussion is the role of community and religious groups in integrating younger and older populations into cohesive communities; citizens of all ages, in an ideal scenario, have something to offer each other.

The Federal Department of Labor forecasts when the baby boomers retire, the American workforce will confront a 10 million-worker shortfall of experienced employees. Many commentators opine that the problem can and will be mitigated by revolutions in the concept of retirement. Aging baby boomers are, in many cases, not yet ready to be taken off the road. Their willingness to continue working, if only on a flexible or part-time basis, gels well with employers' needs to continue deriving benefit from the boomers' knowledge and expertise.

Senior centers are already reporting differences in the ways people seek services. The baby boomers are markedly more insistent on choice and variety. Intergenerational issues will face the senior centers of the near future, since young-mature baby boomers have different demands than most older seniors. Many retiring baby boomers are remaining in the same homes rather than downsizing; many are also seeking new careers, pursuing educational goals, traveling and engaging in new hobbies. Senior centers are considering the best ways to facilitate the many goals tomorrow's seniors will pursue.

Awareness of an aging population is only the first step for society. Fittingly, then, the White House Conference theme is "The Booming Dynamics of Aging: From Awareness to Action." Past White House Conferences on Aging have contributed to the establishment of the National Institute on Aging and the introduction of key aging programs such as Medicare and Medicaid. It's hoped this year's will be another landmark.

Back To Mature Market News →

Go To The GenerationTarget.com Mature Market Bookstore →