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They Are Reaching Out, Are You Reaching Them?

Welcome to the GenrationTarget.com Marketeer's Bookshop Prime Life Marketing Library List Price: $114.90 Our Price: $98.00 The Focus Group Kit Book Set List Price: $185.00 Our Price: $170.00 The Focus Group Kit Book Set List Price: $54.95 Our Price: $49.95

GenerationTarget.com is where people can turn for the most sophisticated and current marketing information regarding our multi-generational marketplace. Thanks to the miraculous breakthroughs of extended longevity during the previous century, America now has six living generations. Each generation is like a separate culture with values and drivers exclusive to their own cohort. Just as one radio station could never resonate with all six generations, neither will business be able to capture all six segments using one approach. Two of the most respected voices in the Age-Aware community, Dr. Bruce Clark and Mark Goldstein, have a combined experience of over 50 years in field of aging and its implications and opportunities. As co-founders of Age Wave, along with Dr. Ken Dychtwald, they have conducted and been exposed to the most cutting edge research available. Their list of clients includes the top names in Fortune 1000 as well as many of the largest hospitals and heath care systems in America and Europe. Today they run the Impact Presentations Group and have brought together critical resources expanding the reach for clients including sales, marketing and service professionals. Here you will find everything you need to bring your enterprise to the cutting edge of Age-Aware Marketing. We have sorted through the vast array of information and distilled only the best and most useful. In terms of values we are more a product of our times than our parents. The way we define ourselves as people belonging to generations is changing at a dizzying pace. Imagine, at the beginning of the previous century, the average length of retirement was 1.2 years, and in most cases the colloquial meaning of retirement was "Waiting to die." Even as recent as the midpoint of the 20th century, we viewed retirement as a winding down period lasting only about a decade. Today there are people who will spend one-third of their lives beyond their retirement. And for many, this period of life will be one of the most active and successful of all. You can use our site by selecting your industry from the pull down menu above, or by selecting the type of help you want. We offer the highest quality books, reports, speakers, articles, and education and certification programs. Feel free to browse until you find the golden nugget that will allow you to successfully target the market that is right for your products or service. "Right now, America is changing. The bulk of the marketplace is growing older and living better than ever before. Since 1996, every eight seconds another of the 80 million American baby boomers celebrates their 50th birthday. Our life span has increased roughly 30 years in the previous century, but the longevity revolution has just begun. Unlike any previous demographic or social revolution, this ‘age wave’ will force the redefining and rebuilding of many of our current institutions, structures, and relationships. Nearly every industry is beginning to feel the dramatic effects of this demographic shift." "Knowing the demographics of change is only half the battle. Understanding the psychographics provides us with the critical links to bonding with today’s new mature consumer." COMPANY INFORMATION With more than 25 years of experience each, Mark Goldstein and Dr. Bruce Clark have been responsible for changing the course of hundreds of America’s Fortune 500 companies as well as influencing millions of professionals in the marketplace. As co-founders of Age Wave, LLC, along with Dr. Ken Dychtwald; Goldstein and Clark have established themselves as the nation’s leading authorities on the business implications of the new mature consumer. Impact Presentations Group has developed an award-winning concept, "Experiential Learning." By combining the best in modern Flash presentation technology and 25 years of cutting edge research, IPG has been able to create an "experience" in learning that is insightful, entertaining, and sets a new standard for keynote presentations and corporate education. We are beginning the 21st century with six generations alive at the same time. Each generation is like a separate subculture, with values and behaviors that are consistent with times in which they grew up. Discover with IPG the events and generational values that are redefining healthcare consumers and professionals, and ways you can use this knowledge to maximize opportunities today. HEALTHCARE Their newest presentations "The Future of Healthcare in the Age of the New Mature Consumer" and "Unlocking the Generational Code" grew from a study they conducted with Roper Worldwide and is considered among the most cutting-edge available in the healthcare. It reveals the perspectives of providers, employers and consumers on the future of healthcare and strategies for successful customer service and marketing. Sample Healthcare Presentation Building Trust Across the Generations Training Sales & Service Staff for the New Healthcare Consumer The Future of Healthcare in the Age of the New Mature Consumer The Impact of the Longevity Revolution on 21st Century Service Maximizing Opportunities in the Mature Market The Future of Aging in America: "Geriassic Park" or Shangri La The Age Wave: Middlescence and Beyond Managing a Multi-Generational Workforce Face-to-Face: Communicating with Older Adults Unlocking the Generational Code PARTIAL LIST OF CLIENTS Alta Bates-Herrick Hospital Humana, Inc. American Airlines Johnson City Medical Center American Banker Association Johnson & Johnson American Express Health First American Medical Association Manulife Financial American Society of Assn of Executives Meeting Professionals International Baptist Health Systems Merck Baylor Health Systems Merrill Lynch Baxter Healthcare National Assn of Chain Drug Stores Blue Cross Blue Shield Association National Business Coalition on Health Buick Motor Division Paine Webber Catholic Medical Center Pharmacia Ceridian Premier Health Citibank Searle Cleveland Clinic Foundation Siemens Coca-Cola Summit Healthcare Crystal Cruise Unilever Best Foods Equitable Distributors United Way Fidelity Investments VHA First Health Zurich Kemper Investments WHAT PEOPLE ARE SAYING "Your keynote presentation at our 100 Year Centennial was insightful and inspiring, with a superb balance of substance and humor. I have heard nothing but the most positive remarks from our 350 attendees. Thank you for making this important event in Baylor’s history a success." -- Joel Allison, President and CEO Baylor Health Care System "In the eight years we have been running this client conference your presentation was proclaimed to be the best we’ve ever had." -- Richard Evers, Vice President 3M Pharmaceuticals Site Map

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